Be Part of Toonies For Tummies

Many of us know and have heard of the importance of having a healthy breakfast, and how this affects our overall well-being. Toonies for Tummies is a campaign that every Canadian must know about and help out. Grocery Foundation Voucher program, Toonies for Tummies is an in-store fundraising effort organized by the not-for-profit organization Grocery Foundation on behalf of food, beverage and consumer goods manufacturers, distributors and retailers to raise funds to support school nutrition programs administered by registered charities. Toonies for Tummies will be held in stores this year from February 5 to 19. A Toonie is all it takes to feed a tummy, donate today to help end child hunger.

The funds raised from this campaign go towards providing nutritious meals to school-aged children in Ontario and Atlantic Canada through lead agencies such as Ontario Student Program, Breakfast Club of Canada, Breakfast for Learning, and Boys and Girls Clubs. This foundation has raised over $80 million to benefit hundreds of charities focused on helping children and families in need. This year the Grocery Foundation is looking to raise $1 million from corporate sponsorship and consumer donations at grocery store tills to serve about 1400 meals per day for a year.

Food insecurity indicates deprivation in terms of basic human needs such as access to nutritious food in sufficient quantities to maintain good health. In 2012, 4 million individuals in Canada including 1.5 million children have experienced some level of food insecurity. Households with children under 18 years were at greater risk for food insecurity than households without children.

81% of Canadians believe children in our community are going without breakfast, and like me they too believe feeding our hungry children is tied to future prosperity of our country. Even moderate under-nutrition can have lasting effects and compromise cognitive development and school performance. Children who suffer from poor nutrition during the brain’s most formative years score much lower on tests of vocabulary, reading comprehension, arithmetic, and general knowledge. Morning fasting is also known to have negative effects on cognitive performances even among healthy and well-nourished children.

Feeding our Future, a comprehensive study done by the Toronto District School Board with more than 4000 students have confirmed the positive impact of the school nutrition programs and morning meals to improve student behaviour and attitude, reduce tardiness and incidence of disciplinary problems, and has improved ability to stay on task.

Since 87.5% Canadians mentioned on last year’s survey that knowing where their donations are going inclines them to give more to a charity, this year shoppers who donate will be able to see where their contributions are going online at www.TooniesforTummies.ca 

Donating a Toonie for this campaign can make a significant impact in many lives, so donate today when you go to your grocery store or online and get your coupon booklet.

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