March 9, 2015

#BeSuper A Unique Online Empowerment Campaign For Children

This year, Barbie joins the ranks of the world’s greatest superheroes and shows children that Anything is Possible, by declaring 2015 the year to #BeSuper! This Spring, Barbie™ is launching superhero-themed toys, a DVD, books, role play, and more, as a way to inspire girls to creatively express what “super” means to them through play. Barbie has also created a unique online empowerment campaign called #BeSuper, to encourage young girls to make a difference in the world and share their super acts with their peers by tapping into their inner superhero by celebrating their own acts of "being super".

For the first time in her 56-year history, Barbie™ is putting on a cape and mask and transforming into a modern-day superhero. “Be Super seeks to encourage and celebrate all the everyday acts of super that Canadian kids are doing, both big and small,” says Lu Huang, Sr. Marketing Associate, Mattel Canada. “Whether it’s helping out at home or getting involved in the community, kids are doing extraordinary things every day. It’s about celebrating simple, daily acts and recognizing the superhero in all of us.”

To celebrate “being super,” Barbie™ fans can visit an all-new digital destination, www.BeSuper.com, where they can join the Barbie™ Super Squad and engage, create, imagine, and share their own “super” stories. Fans can download their official Super Squad Member Certificate and Handbook, filled with activities and tips on how to “Be Super”, and participate in fun monthly Super Missions. They can download collectible Mission Badges for every mission completed, and win super prizes for sharing how they completed each month’s mission.

Site visitors can also create their very own superhero comic strip with the first-ever Barbie™ Comic Maker game. Simple, easy-to-follow click-throughs will help kids create their own avatar, their own superhero story line, and choose from pre-loaded images and visuals to bring their story to life.

Every super team needs inspirational leaders to rally the troops, and the Barbie™ Super Squad is no exception. Four Canadian girls who are all doing super things in their communities were invited to act as ambassadors for the Super Squad, and share their stories to inspire kids from across Canada. Their profiles and stories are featured on the site to show other children how simple acts and ideas can have a large impact. The Super Squad Leaders will receive a combined $15,000 to support their causes to help continue their incredible work.

Barbie™ is bringing her superhero powers to the small screen with an all-new, action-adventure DVD movie: Barbie™ in Princess Power. A modern-day princess story, the movie will inspire and empower girls to discover their own inner superhero and showcases that there is no greater power than that of friendship. Barbie™ in Princess Power is now available on Blu-ray™, DVD and Digital HD at retailers nationwide.

Movie screenings for Barbie™ in Princess Power will be held at select Cineplex theatres across Canada on March 21, 2015, and Super Squad Members can download their free tickets on www.BeSuper.com. Girls are invited to walk the pink carpet in their best superhero outfits, and bring a canned good for their local food bank. They’ll also get to meet their local Super Squad Leader, meet other Super Squad members, and win exciting prizes. Barbie as Super Sparkle™ will also make a character appearance at one special location. 

You can enter for both giveaways, however please enter the giveaway through both the rafflecopter below as I will pick the giveaway #1 winner on March 15th and giveaway #2 winner on March 27th. Please leave comments and follow my social media links to be eligible to win. 

Giveaway #1:
2 people in the following cities in Canada (Edmonton, Calgary, Surrey, Halifax, Toronto, Ottawa, and Saskatoon) can win 4 tickets to watch the movie screening for Barbie™ in Princess Power March 21st by entering the giveaway through the rafflecopter below before March 15th
Update the winners are Caryn and Jennifer
Giveaway #2:
If you are in Canada and would like to win a Barbie in Princess Power doll and Barbie in Princess Power DVD ($45 retail value) before March 27th then enter this giveaway through the rafflecopter below
Update the winner is Tiffany
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30 comments:

  1. SkeesMarch 9, 2015 at 10:10 AM

    We live in London Ontario and I think this is a great initiative.

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  2. Lynda CookMarch 9, 2015 at 12:44 PM

    I live in Delhi Ont. and this is great of Barbie, since little girls love to follow Barbie and do what she does!

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  3. Stephanie LaPlanteMarch 9, 2015 at 12:53 PM

    I live in Hamilton, Ontario. I think this initiative is inspiring.

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  4. UnknownMarch 9, 2015 at 8:11 PM

    I live in Durham Region, My DD3 love Barbie and I love that Barbie is now SUPER!

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  5. ivy pluchinskyMarch 9, 2015 at 8:15 PM

    I am from Manitoba and i think this is a good initiative

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  6. Journeys of The ZooMarch 10, 2015 at 1:18 AM

    I live in Ottawa. My 5-year-old daughter loves Barbie and doesn't see her the same way as I or other adults do. If she starts to ask questions, we'll talk about it. I think that if this initiative generates communication then it's a great one.

    Besos, Sarah
    Journeys of The Zoo

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  7. UnknownMarch 10, 2015 at 6:16 AM

    I live in the Niagara Region. I think this is awesome, my daughter loves super heroes AND Barbies and this is perfect :)

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  8. UnknownMarch 10, 2015 at 7:48 AM

    We live in Brampton, ON. I think the idea of Barbie having super powers is cool!!

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  9. FloMarch 10, 2015 at 8:40 AM

    I live in Newfoundland and I think it is a wonderful idea.
    Florence C

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  10. JennyMarch 10, 2015 at 10:38 AM

    I live in Ontario, I think its a great idea!

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  11. AnonymousMarch 10, 2015 at 1:24 PM

    i live in Ontario and i love the idea

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  12. Michelle TremblettMarch 10, 2015 at 2:40 PM

    I live in Ontario, I think this is fantastic !!

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  13. AnonymousMarch 10, 2015 at 6:09 PM

    I live in Ontario. I love that Barbie has some super powers, great incentives for the girls.

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  14. marlibuMarch 10, 2015 at 8:48 PM

    Ontario. This super hero barbie is very inspirational forgirls

    @marlibu on twitter

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  15. Judy CowanMarch 10, 2015 at 8:52 PM

    I live in Ontario and I love this initiative! (Judy Cowan)

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  16. mariaMarch 10, 2015 at 9:13 PM

    I'm in BC and i like this!

    billiondollarprincesss@hotmail.com

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  17. naiddia pMarch 11, 2015 at 11:08 AM

    I live in Ontario and think this initiative is great!

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  18. Viv SluysMarch 11, 2015 at 11:23 AM

    I live in BC. I love that the super things the girls are doing are so real; like doing real things that are super (being kind etc) instead of just pretending to have super stretchy arms or being able to fly.

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  19. Caryn sMarch 11, 2015 at 12:01 PM

    I live in calgary, ab and love this empowering campaign!

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  20. kathy dMarch 11, 2015 at 5:41 PM

    I live in Newfoundland and I love this initiative!

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  21. Karen C. HillMarch 14, 2015 at 12:57 PM

    I live in Halifax :)

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  22. UnknownMarch 14, 2015 at 7:59 PM

    I live in Mississauga, Ontario. As a mother of two young girls I think it's a great initiative to help girls realize their inner strength.

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  23. Kristina S.March 14, 2015 at 9:16 PM

    I hope that is Surrey, BC. ;)

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  24. JulieeMarch 15, 2015 at 8:03 AM

    I live in Ontario and I think it is a great idea.

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  25. Sue2SueperMarch 15, 2015 at 10:18 AM

    I am in Ontario.

    I think it's great, it will have influence on the kids that play with Barbie.

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  26. Hide C.March 16, 2015 at 4:30 AM

    I live in NB. Any initiative that encourages girls to feel empowered and strong is a worthwhile one in my view.

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  27. Darlene SchullerMarch 17, 2015 at 9:22 PM

    I live in Ontario and I think this is a wonderful initiative! It's important to raise the girls awareness of what they are actually capable of doing.. anything!

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  28. Angie BMarch 18, 2015 at 7:37 PM

    I live in SK. I think its great to have both female and male super heroes!

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  29. monguppMarch 22, 2015 at 5:53 PM

    I live in Toronto and i love how Barbie encourages girls to be their best.

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  30. Angela MMarch 24, 2015 at 11:55 PM

    I live in BC. I like the idea of showcasing girl superheroes!

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Thank you for commenting :)

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