Get Closer to Real Food This Gardening Season

We have started to put down seeds and plant vegetables and herbs in our garden. A survey done by Kashi Plant it Forward, shows that less than half of Canadians have ever actually grown fresh fruit or vegetables. Although, we may think farmer’s markets are bridging this gap, the survey results have shown that one third of Canadians will not even visit a farmer’s market or community garden this year. I am glad that Kashi and Evergreen have partnered for a second year in a row on the #PlantItForward initiative encouraging Canadians to “Give. Get. Grow” and celebrate all the little farmers in each of us.

This initiative aims to build and support community gardens across Canada, so deserving communities can get closer to real, fresh food. Through this initiative over $100,000 has been contributed to Evergreen’s Seeding Healthy Communities program to help build and support urban gardens across Canada. Specially marked boxes of Kashi cereal and bars will have organic vegetable seeds, so Canadians can easily get involved and grow something delicious this gardening season.

By the end of the year, it is the mission of the Kashi Plant it Forward initiative to have planted or seeded 13,000 edible plants, harvested 7,000 pounds of food and trained 1,750 Canadians in urban agriculture techniques. Over 10,000 people will be engaged with urban gardens and 100 volunteers, including 12 volunteer leaders, will have been enlisted.

Whether it is a backyard garden or potted plants on your condo balcony, there are opportunities for all of us to be little farmers or support those that get their hands dirty. Everyone can join the Plant It Forward mission by picking up a box of specially marked Kashi cereal or bars in their local grocery store. With each purchase, Kashi will donate to the Plant it Forward initiative, up to a maximum of $50,000. In addition, consumers will also receive a free packet of organic seeds such as carrots, spinach, beets, kale and tomatoes, so they too can grow a little farm of their own at home.

Kashi is calling on Canadians to celebrate the little farmer within by sharing a picture of them getting their hands dirty planting fresh food using the #PlantItForward hashtag on Twitter or on the Kashi Canada Facebook page. By joining the conversation, Canadian green thumbs will be inspired with easy to follow tips and videos to help grow and care for their own fresh food. They’ll even learn how to transform a Kashi cereal box into a planter! To learn more about the Plant It Forward initiative and Kashi’s latest product offerings, please visit Kashi.ca.

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