ATTITUDE is Canadian brand of personal care and household products that is free of chemical contaminants, and it is a trusted product in our home. They have a new baby line, LITTLE ONES, which are products specifically formulated to meet the needs of parents who are looking to bring purity and health into their homes. The health of our children is an important matter, so ATTITUDE offers parents a conscious choice on what they bring home and use on their babies, as the products do not have carcinogenic chemicals.